Getting your team to change the way they work can be difficult, even if they are in broad agreement with what you are suggesting. Often the message loses its impact because you are delivering it and it is just seen as more of the same. Sometimes you don’t have the time to put as much effort into delivering the message as you have put into designing the new approach. Sometimes you really need to deliver messages to different groups in different ways to take account of local variations but need to maintain consistency.
When you find yourself in this situation, it can be useful to bring in an external facilitator whose expertise is in ensuring effective communication and shared understanding.
Fulcrum has helped a range of companies of all sizes in this situation. We have worked with AstraZeneca Engineering on three separate initiatives to:
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Introduce new commercial procedures and encourage improved contract management
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Introduce an integrated approach to risk management in projects
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Harmonise their project development processes across teams handling a wide range of project types
In each case, we worked closely with the client’s team to develop clear outcomes for the process and designed effective communication approaches including workshops.
In the latest assignment we also mentored the task force for the initiative, helping them to develop the skills needed to undertake this type of work with their teams.
Sweet Spot
When Cargill plc decided to revamp their Manchester [UK] site to produce Glucose from wheat rather than maize, they called in Fulcrum Management to help them structure the re-development. Having decided not to appoint an main contractor to undertake, this programme of might be seen as half a dozen interlocking projects, they needed to put together a team to complete the task.
Fulcrum were charged with finding a team of local freelance engineers, designers and construction personnel to complement in-house teams and people from partner organisations. The next task was to get this combined team working effectively together. The project team comprised individuals from:
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UK
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France
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Netherlands
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Germany
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Russia
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Turkey
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Mexico
Cargill’s overall project manager said, “It took us two years to fill one engineering management role, you’ve got a whole team together in six weeks!”
Fulcrum’s continuing role was to develop a set of effective procedures based on the client’s Project Delivery Process but tailored to suit the particular requirements for the re-development. Fulcrum worked closely with the individual project managers and programme managers to aid communication and develop skills where they were required. This ranged from providing one to one coaching, training teams, facilitating problem solving sessions and integrating suppliers and construction contractors into the process.
Attitude Latitude
Many companies run attitude surveys to find out what their employees think about the organization they work for and where they think changes could be made. This can be an excellent method of improving employee effectiveness and staff engagement, however it doesn’t always give you all of the information you need to move forward.
This is precisely the situation faced by one of our clients which surveyed its staff shortly after its merger with a major international group. The results pointed to some issues that needed to be discussed and explored in more detail. The survey did not provide enough evidence to enable the management team to identify the specific problems and plan for improvement.

Fulcrum were able to act as a facilitator to enable progress to be made. We ran a series of focus groups and provided feedback to the management team. The results were presented to both the management team and the workforce and used as the basis for developing an action plan.
Fulcrum recommended appropriate strategies to resolve the key issues, improve morale and foster trust between all concerned. We went on to provide support to one of the action teams where it was felt appropriate that the improvement initiative should be driven by the employees.
The client's confidence in our approach was demonstrated by them inviting us back to repeat the exercise following the subsequent scheduled survey a couple of years later. We are pleased to note that both the survey and our follow up investigation showed considerable improvements in staff engagement.
If you would like to get a more accurate understanding of your workforce's attitudes, concerns and views of your performance, please give us a call or email us.